Flexcar partnered with Marcus Smart and the Boston Celtics to further expand brand recognition. From this, we birthed the Smart / Not Smart campaign, with an elevated design feel to the Flexcar Brand. We worked with Giro Studios to shoot the photo & video we needed in 1 hour.

The Creative Director started me off great with design direction. I then iterated on it for OOH & social static ads. I set up PPT presentations for creative & performance marketing meetings for this campaign, including mockups and all other static & video work for consideration. I assisted the video editor with typography and layout. I did photography and was a production assistant.

I worked tightly with the Art director during the design iteration & finalization process for OOH and social static ads. I also worked in a less than 7-hour time crunch to make 2 new billboards once Marcus sadly left The Boston Celtics.