Flexcar partnered with Ryan Ellis & NASCAR to sponsor the Xfinity series race & shoot content. I worked with their designer, Ryan Pistana, to design the suite & car approved by David Ziegler, creative director. I flew down to Charlotte with the team and did a 3-day, 3-location shoot, for 4 scripts, plus photography & videography for paid & organic social. I couldn’t say I was a fan of NASCAR before this beyond Will Ferell & John C. Riely in Talladega Nights, but now, I am, shake ‘n bake baby!