Full mock brand guide to my soon-to-be
Not For Profit company, Concrete Skateboards.
Similar to Toms’s shoes, The Tony Hawk Foundation, and Camp Woodward, Concrete Skates aims to give back to the skateboard community, taking donations to help fund the making of skateparks, and donating boards for every X amount of boards sold via retail.

It is also an educational summer program that teaches children to young adults how to skate and creative problem-solving through skateboarding. For business success, it would follow an aggregator model similar to that of Yelp.